“Oh my f****** god” is strictly the response you’re searching for once you current a revolutionary new product at a keynote occasion. Ideally, although, you’re hoping it’ll be spoken in rapt admiration by members of the viewers; not uttered in my-net-worth-is-flashing-before-my-eyes shock by the presenter (and CEO) after a big ball bearing has damaged the armor glass window his new Cybertruck. Twice.
Sadly, that’s the state of affairs Tesla CEO Elon Musk discovered himself in throughout final week’s Cybertruck unveiling. However why did this occur? Listed below are just a few potential explanations.
Begin with the home windows, not the door
Bear in mind the scene from The Darkish Knight when Heath Ledger’s Joker advises Batman to by no means begin an interrogation by hitting somebody within the head as a result of the sufferer will get all fuzzy? Effectively, with regards to finishing up an on-stage stress take a look at of a futuristic-looking pickup truck evidently it is best to begin with the window earlier than hammering the door with a sledgehammer.
At the very least, that’s in accordance with Elon Musk, who claims that the explanation for the damaged home windows was that that they had already been broken by the sledgehammer assault on the cybertruck’s door previous to having a ball bearing thrown at them.
“Sledgehammer influence on door cracked base of glass, which is why metal ball didn’t bounce off,” Musk tweeted. “Ought to have finished metal ball on window, *then* sledgehammer the door. Subsequent time…” This rationalization will surely clarify why the home windows held up high-quality in opposition to the ball bearing toss in rehearsals; presumably as a result of they weren’t additionally being subjected to a sledgehammer assault.
Solely the entrance home windows have been armor glass
Musk’s rationalization makes an entire lot of sense. Nevertheless, it doesn’t essentially clarify why the again window broke as nicely, regardless that solely the entrance door panel sustained a sledgehammer battering.
A working principle right here is that solely the entrance window featured the armor glass. Tesla engineers weren’t anticipating this window for use as a demo and so didn’t set up it. Musk was unaware of this and determined to make use of it as a backup. Evidently, it didn’t go in accordance with plan.
They threw the ball bearing too darn exhausting
Folks get excited after they’re up in entrance of a giant crowd of fanboys and gals. The “throw the ball bearing on the window” take a look at had been carried out at the very least 5 occasions earlier than it was finished in entrance of a crowd, apparently with out breaking the window within the course of.
However the GIF that Elon Musk shared on Twitter appears to be a decidedly slower pitch (sure, even bearing in mind the sluggish movement) than the couple carried out throughout the stay occasion. In the course of the occasion, Musk even says, “possibly that was somewhat too exhausting.”
On one stage, this principle isn’t a principle in any respect: It was clearly too exhausting for the home windows to face up to. The query is whether or not it was too exhausting in isolation, or too exhausting as a result of the home windows had already been broken.
That’s what bullet proof glass does
Bullets don’t endlessly ricochet off bullet proof glass the way in which they do within the motion pictures. Conventional bullet proof glass does crack on influence, however solely the highest layers, stopping the projectile from passing by means of. Throughout his presentation, Musk did observe that the ball bearing “didn’t undergo,” suggesting that that is the way in which the home windows have been alleged to work.
The issues with this principle, aside from Musk’s disillusioned response? Specifically that this glass shouldn’t be bulletproof. The larger gap (no pun meant) within the suggestion is that Musk has seen launched footage exhibiting how the take a look at was meant to go. Suffice to say, it wasn’t like this.
Shouldn’t have clamped it down
Don’t choose a e-book by its cowl. And don’t choose a window’s power by its drop take a look at. This level, made by many individuals on-line, observes that, whereas the ball bearing drop take a look at labored, this was not an correct metric of how sturdy the glass truly was in situ. For the drop take a look at, the glass was not totally clamped down. This allowed it a level of trampoline-like flexibility. When the home windows have been fitted, that they had far much less capability to bounce with influence.
FREDERIC J. BROWN/Getty Photos
One approach to make them stronger could be to put in small springs or shock absorbers, though this might detract from the modern look of the automobile. In any case, what number of occasions in day-to-day life do you could have automotive engineers hurling metallic balls at your automobile? If it occurs greater than a few times a 12 months, you should be asking your self some powerful questions.
It was all an advert for Tesla automobile insurance coverage
“When life throws big ball bearings at you, you want all of the safety cash should buy.” What might be a greater advert for a future Elon Musk firm than seeing one of many myriad hypothetical methods your fancy new Tesla might be broken upon being pushed from the showroom?
Okay, so it nearly definitely isn’t truly a brand new line of Tesla insurance coverage. However the concept this might be a potential advertising stunt isn’t completely out of the query. In any case, the quantity of protection a easy window break has gotten has uncovered the Cybertruck to loads of individuals who may in any other case not have heard of it at this level.
The spectacular pre-order numbers cement the truth that, whereas there are not any scarcity of Cybertruck memes doing the rounds proper now, it’s not placing individuals off shopping for it. As the person who launched a music monitor to the late gorilla Harambi, Elon Musk has proven a mastery of memes that few in his place have. Coming a 12 months after Musk smoked a joint on a podcast with Joe Rogan, establishing a window to “unintentionally” break wouldn’t be the craziest factor Musk has ever finished.