On the time, he was 5 years into working two profitable e-commerce websites — Kinivo and BlueRigger — each of which promote electronics like Bluetooth headphones and HDMI cables. After doing a little analysis and a little bit of soul looking out, he realized that his enterprise was contributing to the present local weather disaster. “One thing went off in my head,” he mentioned. “I’m a part of the mess. I’m a part of the issue of this tradition of disposable electronics.” He was so burdened by this quandary that he even considered shutting down his enterprise completely.

However that was simply too loopy of an choice. He nonetheless needed to feed his household. So he continued working his enterprise, however with out the course and fervour he as soon as had. Then, a few years in the past at a roundtable with different CEOs, he had an epiphany: What if electronics lasted longer? What if the guarantee was included within the value of the machine? Mittal had all the time repaired his personal smartphones and laptops. Why not supply that service to everybody else?


That was when Mittal had the concept for Teracube: an Android smartphone with a four-year premium care guarantee. It might solely value round $300, and the cellphone can be fully lined for 4 years. (He opted for a mid-range handset as an alternative of one thing high-end in order that it could be extra inexpensive.) Cracked show? Blocked charging port? Unhealthy battery? It doesn’t matter what occurs to it, you possibly can pay a flat price of $39 to ship it again, and get a refurbished model in return. Teracube would then try to restore your outdated one and both resell or ship it to a different buyer who may’ve damaged their cellphone.

Mittal, together with Anthony Tsim — a normal supervisor at Kinivo — went in on the concept and armed with their in depth electronics and enterprise knowhow, launched the Teracube Kickstarter final 12 months. They raised over $125,000 from over 600 backers, and after flying back-and-forth to a manufacturing facility in China, they now have a listing of round 1,500 telephones. That is not lots, but it surely’s sufficient to supply the telephones to backers, with extra for future gross sales and a buffer “pool” of round 200 or so models in case folks need to alternate their telephones.

Teracube despatched out the ultimate model of the cellphone to its backers earlier this month, and I have been testing one for a couple of weeks. It is available in recyclable packaging and is shipped full with a see-thru plastic case and a display screen protector. I believed this was a pleasant contact, as most cellphone firms require you to purchase an extra case. Not so with the Teracube.

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The cellphone appears to be like just like the unit I noticed at CES in January. For a supposedly mid-range cellphone, I discover the Teracube to be fairly good-looking. Positive, it is not as glossy and curvaceous as the most recent Samsung Galaxy S20, however I nonetheless thought the cellphone appears to be like and feels dearer than it really is. The Teracube’s all-metal casing and Gorilla Glass entrance offers it a premium really feel.

The 6.2-inch full HD+ IPS show appears to be like lots sharp for viewing images or watching YouTube movies. So far as internals go, the Teracube is outfitted with a MediaTek P60 2.0GHz Octa-core processor and 6GB of RAM, which I did not discover to be very sluggish in any respect. Flipping by way of menus felt quick sufficient, and I did not expertise a lot lag when loading apps.

It additionally has 128GB of storage, NFC, Bluetooth 5.zero, a twin SIM slot and a fingerprint sensor on the again. Those that have common wired headphones will respect its three.5mm headset jack as nicely. The cellphone has a three,400 mAh battery which I discovered lasted fairly a very long time with common use — nearly a day and a half with out having to recharge it.


The Teracube additionally has 12 and 5-megapixel twin rear cameras and a front-facing Eight-megapixel digital camera. I believed photograph high quality was really actually fairly good, with crisp and sharp element, particularly in daylight. Among the images have been somewhat darker and a bit extra overcast than I would really like, but it surely wasn’t something that a couple of edits could not repair. I did assume low mild images have been fairly dismal and pixelated, however they have been about on par with my expectations.

Except for that, there’s not a lot to say — and that is a very good factor. As an inaugural mid-range handset from an organization you have seemingly by no means heard of, the Teracube is fairly darn spectacular. It appears to be like good, performs nicely and is usually inoffensive. It ships with pure Android 9 (upgradeable to 10 sooner or later) and has no bloatware on it. For round $300, that is not dangerous in any respect.

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But, you might argue that the Teracube is not actually all that environmentally-friendly. It is nonetheless made out of aluminum, plastic and numerous uncommon earth supplies. It isn’t as eco-friendly as 2009’s Samsung Reclaim, which was made out of 80 % recyclable supplies, with 40 % of the cellphone’s outer casing made up of a corn-based bioplastic. It is also not as modular or user-serviceable because the now-defunct Venture Ara or the FairPhone three, which no less than helps you to swap out the battery and has simply replaceable elements.


However Mittal mentioned that if it actually needed to make the Teracube completely environmentally-friendly and be as modular and serviceable because the FairPhone three or Venture Ara, it could take a number of money and time, which it simply merely does not have proper now as a small startup. Additionally, whereas Mittal thinks the FairPhone three is commendable with its consumer replaceable elements, he additionally thinks that it could be a bit too DIY for most individuals. Mittal does plan on incorporating a replaceable battery into the Teracube 2, however that will depend on the preliminary success of the primary Teracube.

Nonetheless, Mittal understands the complaints that the Teracube is not 100 % sustainable, which is partly why Teracube moved away from its preliminary messaging that it was an environmentally-friendly various to a daily smartphone. As an alternative, it made its four-year guarantee its essential promoting level. “That appeals to extra folks,” mentioned Mittal. “There is a massive viewers on the market that simply needs a cellphone that lasts, who won’t name themselves environmentalists. Possibly they need a cellphone for his or her children or they do not want the most recent and biggest handset.”

Teracube’s strategy remains to be commendable, nonetheless. In Greenpeace’s information to greener electronics, the group claims that one of many greatest environmental errors that the majority electronics firms make is unsustainable product design. It states: “Confronted with rising market saturation in some international locations, firms are more and more designing their gadgets in a manner that reduces their lifespans by making repairs or servicing the machine tough, if not unattainable. Consequently, the anticipated lifetime of merchandise is considerably shortened, and all of the power, assets, and human effort expended to make every machine are wasted as soon as the machine is broken, wants a brand new battery, or the consumer outgrows the machine’s storage capability.”

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“The greenest cellphone is probably going the one you already personal,” mentioned Elizabeth Jardim, a company campaigner for Greenpeace. “Repairing or upgrading an outdated cellphone, as an alternative of changing it, is sweet on your pockets, too.”

The method of getting the Teracube challenge up and working was a problem. The cellphone was a tough promote to most producers, and Mittal and Tsim have been even turned down by two of the larger cellphone makers in Shenzen. “They informed us again and again that folks need new telephones yearly, and that this was a nasty concept,” mentioned Mittal. However Mittal and Tsim cited latest research resembling those from Hyla Cellular or Kantar Worldpanel that buyers are literally maintaining their telephones for longer as of late, both as a result of rising value of handsets or the truth that there’s not a number of purpose to improve.

The true purpose folks get new telephones, Mittal says, is as a result of one thing dangerous occurs, just like the display screen breaks, the software program will get somewhat sluggish, or the battery life deteriorates. Not solely can changing hardware elements typically value lots of, most individuals simply don’t need the effort of repairing or fixing the telephones themselves.

“Everybody has this notion that software program updates decelerate their telephones,” added Mittal. “Our response is, we are able to guarantee that the cellphone runs easily for 4 years. It will probably occur. Android is open supply […] we’ll have the ability to tune each replace in order that the cellphone retains working easily.”

As for why Teracube settled on a guaranty of 4 years (why not three or 5?) or why they determined to have a buffer pool of a pair hundred telephones (why not kind of?), nicely, there is not any actual purpose. “Nobody has completed this earlier than,” mentioned Mittal. “We’ve to determine it out as we go alongside. The purpose is to no less than get began.”