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Any business owner needs to be present on social media networks, to have a business page and account to reach out to more people and increase sales. It does not matter if the business is offline as a physical store or online. Promoting the business online is more accessible.

90% of marketers think of Instagram, Facebook, and WhatsApp when it comes to social media. They don’t think about expanding their business on TikTok because they believe the platform is suitable for exciting content, which seems to have more young users and not for marketing.

However, using TikTok for business growth might prove more beneficial than any other platform. TikTok is the fastest-growing channel, and it has even surpassed YouTube. In the US alone, there are 100 million active TikTok users. Moreover, more than 37% of the users are above 30 years old.

To answer the question of how TikTok can help regarding marketing, the following are the best TikTok marketing strategies 2022;

TikTok marketing videos

Before making the video keep in mind that the platform is designed to scroll from video to video, so your video should be attractive enough that the users should stop scrolling. You have a minimum time of 15 seconds and a maximum of 60 seconds of combined videos.

Use different features like speeding up your videos or augmented reality, etc., to engage your videos. There are many different effects and features available.

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It would help if you had a clear goal and purpose in your mind. In this way, you will know exactly what type of content you have to make that should be exciting and help your business grow.

TikTok SEO

Of course, you would like it when the correct type of people contact you and have more customers. However, you must use the right hashtags to drive the correct type of audience to your account, and people can find your content easily.

It is best to use hashtags relevant to your posts. You may also use generic hashtags to reach a broad audience. In short, you should never ignore putting hashtags. TikTok SEO means optimizing the content so that people can find it effortlessly while searching on the platform.

Partnerships with influencers and creators

If you ask business owners who have years of experience in online selling, they will tell you that partnering with influencers and creators is best than contacting digital marketers. The reason is that the influencers are aware of trends these days.

Partnership with influencers saves you from wasting time on a lot of research. Since the creators and influencers have more followers, that can help spread the word about your brand quickly. On the other hand, digital marketers are not followed by many people.

TikTok ads

One of the greatest ways to help you with the marketing of your business on this platform is TikTok ads. Paying TikTok to make an official ad is super helpful in building an audience quickly. Here are different types of ads;

  • In-feed ads
  • Video ads
  • Image ads
  • Pangle ads
  • Carousel ads
  • Spark ads
  • Branded ads
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Moreover, there are different formats available for the ads as well. TikTok even provides options for targeting TikTok ads;

  • Interest targeting
  • Behavioural targeting


To recapitulate, there are tons of features available for marketing. The above-mentioned TikTok marketing strategies should be enough to convince anyone who has an online business that TikTok can be a great option to promote your brand. Nevertheless, TikTok is not just for exciting content but also for business marketing.