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Do you want to optimize your website with SEO tools but don’t know where to start? As we all know, SEO plays a crucial role in bringing more traffic and sales by ranking you on Google. But choosing SEO tools may get you overwhelmed with tons of variety present in the market, let alone free SEO tools.

Don’t worry if you are lost; we have compiled the best SEO tools that are free and efficient and mighty in bringing desired results. So, let’s get right into it.

Answer The Public

Answer The Public is a great free SEO tool to help you find keywords related to your niche. The tool allows you to search for two free searches every day, where you get a massive list of long-tail keywords possibilities. It processes forums, blogs, and social media and looks for common queries people ask related to your niche, and presents those questions in an engaging visual format. Besides LSI, you can also use this data for your FAQ section.


UbberSuggest is an all-rounder SEO tool where you can find your primary keywords, secondary keywords and plan a strategy after studying your competitors.

Moreover, it also provides you a report on those keywords like the volume and competition required to rank on Google. You can then further narrow your research aligning with your goals and craft killer content.

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Ahref’s SEO ToolBar

When optimizing your On-page SEO, Ahref’s SEO toolbar, available on both chrome and firefox extensions, provides you report on significant elements like title, meta description, word count, headers, etc. This tool also features a paid version where you can scan search volume, CPC, keyword difficulty, along with these free perks.

Google Search Console

One of the most accessible and valuable tools is the Google search console, optimizing your technical SEO by fixing issues and scanning your data for clicks, impressions, and ranking of your website. Besides, it also helps you analyze how Google, the world’s most used search engine, crawls and analyze your content.

Google Analytics

Google Analytics is the most potent and robust free analytical tool to track all your website traffic. However, it doesn’t provide which keywords drive more traffic. You may need to configure it by pairing it with other tools.

Yoast WordPress PlugIn

Before posting your content on your website, you can use the Yoast plugIn tool to optimize your data and the readability of your content. You can also upgrade it to the premium version to access its advanced features.

Ahref’s Backlink Checker

Ahref features a free backlink checker where you can access to top 100 backlinks to any website. The free tool has its limitations, but it is your go-to tool if you have a tight budget. Simply paste your competitor’s website and find potential backlinks for your website.

Google My Business

One of the best tools to optimize your local SEO is Google My Business. Your audience can find your business and become your potential customers with this tool. Here you enlist your business information, building awareness and trust by responding to your audience.

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Mobile-First Index Checker

The last tool on our list helps maintain mobile SEO by checking major elements like links and structured data to allow users to navigate your website easily.


To recapitulate, these free tools help you optimize your content according to SEO guidelines and rank your content on Google. Don’t mistake their free nature, as they provide robust solutions in almost every aspect of maintaining SEO and kick-start your business