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Email marketing is one of the strategies for businesses to build healthy connections with their customers. However, it requires intelligent strategies to captivate their attention, making it a daunting task. In such cases, email marketing tools come to the rescue taking much of the burden so marketers can focus on other aspects of a campaign.

We have listed some of the best email marketing tools to help businesses grow their email list and increase clicks and conversions with unique features. So, let’s dive straight into it.

Constant Contact

Constant Contact is one of the best tools with incredible templates and advanced built-in tools that help grow businesses. The user-friendly tool is easy to set up and use. It features stunning and up-to-date templates that are mobile-friendly designed and can be customized as per your requirements. Moreover, you get detailed reports and promotion content like polls, coupons, and events. Not to forget the audience segmentation to pinpoint your audience needs.


Popularly known for its CRM software, HubSpot is a powerful tool businesses use to create highly personalized emails and segment your audience to boost sales with this tool. Moreover, it also features templates that can be easily customized. The drag-and-drop editor of HubSpot helps create an email newsletter in no time. Also, you get free access to building landing pages, form builder, live chat, and other incredible features.


For beginners, Sendinblue is no short of a miracle tool that lets them run professional email campaigns with its extremely easy-to-use interface. With its drag-and-drop builder, even a novice marketer can create awesome emails quickly. Moreover, the tool helps you segment your audience automate your emails. Lastly, you can do A/B testing and optimize your emails for phone and PC.

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An excellent yet affordable email tool, Moosend, helps small businesses to build email campaigns by automating repetitive tasks and saving time. Like other popular email marketing tools, it also features a drag-and-drop editor to quickly customize and segment the emails. Moreover, you can choose available templates, pre-made campaign strategies, or customize your own after testing it repeatedly. 


MailerLite is the best free tool that helps campaigns with its drag-and-drop editor, landing page builder, and pop-up customizer. It also offers a text editor and photo editor to customize stunning email designs. You can also customize the landing pages according to your emails to create resonance and drive sales. Not to forget the report that highlights click rate, unsubscription rate, etc.


Omnisend is widely used for eCommerce to manage their communication. Its free plan includes email only to automate and segment your email campaigns based on your customer’s behaviors. Moreover, it has impressive features like a Product picker to customize your mails. 


Mailchimp is widely known for its email marketing services to businesses at affordable rates. Regardless you are a blogger, small business, or big company, you can make your campaign successful with Mailchimp.

Not only does it provides pre-built templates ready to be customized, but you can also create great landing pages and social media pages to convert your audience into customers. Also, the reports and insights further aid in running your campaign successfully.


Drip is another email marketing plan used by eCommerce stores to connect with their customers. With this tool, marketers automate their emails according to their customer’s behaviors. Moreover, email segmentation and personalization are also a breeze with Drip.

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You can customize cart abandonment emails, welcome new customers, or recurrent target customers. Lastly, it is also not limited to emails; you can customize lead generation forms like Facebook ads, etc.

Wrapping Up

The email marketing tools are beneficial to running your marketing campaign smoothly. The best email marketing tools segment and automate your emails, provide insights, and A/B test by customizing available templates. This way, businesses can launch successful campaigns to build healthy relationships with their audience and boost sales and conversions.