three:10 PM ETthiry_lindsey Rams rebranded: L.A. unveils new logos, colours

Lindsey ThiryESPN

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THOUSAND OAKS, Calif. — The Los Angeles Rams on Monday revealed new workforce colours and logos that may debut this season.

The brand new look is a part of a rebranding effort that has been in progress because the Rams returned to Los Angeles in 2016 after 21 seasons in St. Louis.

“Essentially the most thrilling a part of this for me, and I hope for Rams followers, is it blends the most effective of our pasts with what we consider is the most effective of our future,” mentioned Kevin Demoff, the Rams’ chief working officer. “I am certain it will likely be a shock, it will likely be change, however a number of issues are and I feel it is a change that our followers will come to know and love over time.”

 Rams rebranded: L.A. unveils new logos, coloursLos Angeles Rams

Gone is navy blue, gentle gold and white, a scheme the Rams adopted in 2000 in St. Louis.

Their new colours are a derivative of their throwback royal blue and gold. The Rams have dubbed their hues “Rams Royal” and “Sol.” White is also featured within the new look.

“We at all times checked out blue and yellow and white, we checked out a variety of issues round that as accent colours,” Demoff mentioned. “However on the finish of the day, that was one place we knew our followers weren’t going to compromise.”

The reveal comes two weeks after a specialty hat, made by New Period particularly for the NFL draft in Las Vegas, was leaked on social media. Followers expressed disdain for the design, which was navy blue with neon yellow accents.

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The Rams had been caught off guard by the leak, mentioned they turned down the design of the cap a number of occasions, and in the end had been dissatisfied the specialty hat was the primary piece of rebranded merchandise seen by followers.

“It is not a hat I might purchase or we’d ever need within the market, however we did not get a lot of a say in that,” Demoff mentioned. “[That hat] was a horrible first introduction to the place we’re headed, however there’s nothing we will do about how that got here to be.”

The Rams will unveil new uniforms later this spring.

 Rams rebranded: L.A. unveils new logos, coloursLos Angeles Rams

Their rebranding effort coincides with the completion of SoFi Stadium, Rams proprietor Stan Kroenke’s $5 billion challenge, which is scheduled to open for the 2020 season and shall be dwelling to the Rams and Los Angeles Chargers.

The Rams are coming off a 9-7 season solely a 12 months after enjoying in Tremendous Bowl LIII.

As they put together to finish their transition to L.A., rebranded and in a brand new stadium, they are going to accomplish that with out a number of acquainted gamers.

Final week, the Rams launched working again Todd Gurley, who was named the 2015 NFL Offensive Rookie of the Yr and 2017 NFL Offensive Participant of the Yr, and they didn’t re-sign veteran defensive lineman Michael Brockers, exterior linebacker Dante Fowler and linebacker Cory Littleton, every of whom departed in free company. Gurley agreed to a contract with the Falcons the day after he was reduce.

“Like all Rams followers, I am appreciative of Todd and what he is meant to this workforce,” Demoff mentioned about Gurley, who signed a four-year extension value $45 million assured in 2018. “Annually, your gamers change, your workforce adjustments and we knew strolling into this season there can be powerful selections …

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“It is going to be a special trying workforce than the one which left the sphere in 2019, however I feel all people knew that was going to be the case.”