What’s market segmentation?
Market segmentation is the process of dividing a market into smaller groups of customers with similar needs or characteristics. This allows businesses to create targeted marketing campaigns that are tailored to the...
What’s a marketing flywheel?
The marketing flywheel is a model that describes the process of attracting, engaging, and delighting customers. It is called a flywheel because it is a continuously spinning wheel that keeps momentum and...
What’s a competitive analysis?
Competitive analysis is a process of identifying and evaluating the strengths and weaknesses of your competitors in relation to your own business. This can help you understand the competitive landscape and develop...
What’s a cost structure?
The cost structure of a business refers to the types and proportions of costs that the business incurs in order to operate and generate revenue. The cost structure of a business can...
What’s the GE Matrix?
The GE matrix, also known as the Growth-Share matrix, is a tool used by businesses to evaluate the performance of their different products or product lines. The matrix is based on two...
What’s the TOWS Matrix?
The TOWS matrix is a tool used by organizations to identify the strengths and weaknesses of their business, and to develop strategies for exploiting opportunities and mitigating threats. The acronym TOWS stands...
What’s the RASCI Matrix?
The RASCI matrix is a tool used by organizations to clarify roles and responsibilities within a team or project. The acronym RASCI stands for Responsible, Accountable, Support, Consult, and Inform. The matrix...
What’s Porter’s Five Forces?
The Porter Five Forces model is a tool used by businesses to understand the competitive forces in their industry, and to determine the attractiveness of the market. The model is based on...
What’s the BCG Matrix?
The BCG matrix, also known as the Boston Consulting Group matrix, is a tool used by businesses to evaluate the performance of their different products or product lines. The matrix is based...
What’s the PERMA Model?
The PERMA model is a framework for understanding and promoting well-being, developed by positive psychology researcher Martin Seligman. The acronym PERMA stands for Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment, and it...
