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What’s market segmentation?

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Market segmentation is the process of dividing a market into smaller groups of customers with similar needs or characteristics. This allows businesses to create targeted marketing campaigns that are tailored to the...
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What’s a marketing flywheel?

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The marketing flywheel is a model that describes the process of attracting, engaging, and delighting customers. It is called a flywheel because it is a continuously spinning wheel that keeps momentum and...
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What’s a competitive analysis?

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Competitive analysis is a process of identifying and evaluating the strengths and weaknesses of your competitors in relation to your own business. This can help you understand the competitive landscape and develop...
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What’s a cost structure?

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The cost structure of a business refers to the types and proportions of costs that the business incurs in order to operate and generate revenue. The cost structure of a business can...
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What’s the GE Matrix?

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The GE matrix, also known as the Growth-Share matrix, is a tool used by businesses to evaluate the performance of their different products or product lines. The matrix is based on two...
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What’s the TOWS Matrix?

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The TOWS matrix is a tool used by organizations to identify the strengths and weaknesses of their business, and to develop strategies for exploiting opportunities and mitigating threats. The acronym TOWS stands...
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What’s the RASCI Matrix?

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The RASCI matrix is a tool used by organizations to clarify roles and responsibilities within a team or project. The acronym RASCI stands for Responsible, Accountable, Support, Consult, and Inform. The matrix...
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What’s Porter’s Five Forces?

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The Porter Five Forces model is a tool used by businesses to understand the competitive forces in their industry, and to determine the attractiveness of the market. The model is based on...
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What’s the BCG Matrix?

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The BCG matrix, also known as the Boston Consulting Group matrix, is a tool used by businesses to evaluate the performance of their different products or product lines. The matrix is based...
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What’s the PERMA Model?

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The PERMA model is a framework for understanding and promoting well-being, developed by positive psychology researcher Martin Seligman. The acronym PERMA stands for Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment, and it...

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