Eisenhower Matrix
The Eisenhower Matrix, also known as the Urgent-Important Matrix, is a tool used to prioritize tasks based on their urgency and importance. This allows individuals and teams to focus their efforts on...
Requirements Traceability Matrix
A requirements traceability matrix (RTM) is a tool used in software development to track the relationship between the requirements for a project and the tests that have been performed to ensure that...
Mendelow Stakeholder Matrix
The Mendelow Stakeholder Matrix is a tool used to identify and manage stakeholders in a project or business. A stakeholder is anyone who has an interest or concern in the project or...
SFA Matrix
The SFA matrix is a tool used in sales force automation (SFA) to evaluate and manage the performance of a sales team. SFA is a system that helps businesses automate and manage...
What’s geographical pricing?
Geographical pricing is a pricing strategy in which businesses charge different prices for their products or services based on the location of the customer. This can be useful for businesses that have...
What’s dynamic pricing?
Dynamic pricing, also known as variable pricing, is a pricing strategy in which businesses adjust the prices of their products or services based on real-time supply and demand. This allows businesses to...
What’s psychographic segmentation?
Psychographic segmentation is a way of dividing a market into smaller groups of customers based on their values, attitudes, lifestyles, and interests. This type of segmentation can provide insights into why customers...
What’s market segmentation?
Market segmentation is the process of dividing a market into smaller groups of customers with similar needs or characteristics. This allows businesses to create targeted marketing campaigns that are tailored to the...
What’s a marketing flywheel?
The marketing flywheel is a model that describes the process of attracting, engaging, and delighting customers. It is called a flywheel because it is a continuously spinning wheel that keeps momentum and...
What’s a competitive analysis?
Competitive analysis is a process of identifying and evaluating the strengths and weaknesses of your competitors in relation to your own business. This can help you understand the competitive landscape and develop...
