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Eisenhower Matrix

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The Eisenhower Matrix, also known as the Urgent-Important Matrix, is a tool used to prioritize tasks based on their urgency and importance. This allows individuals and teams to focus their efforts on...
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Requirements Traceability Matrix

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A requirements traceability matrix (RTM) is a tool used in software development to track the relationship between the requirements for a project and the tests that have been performed to ensure that...
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Mendelow Stakeholder Matrix

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The Mendelow Stakeholder Matrix is a tool used to identify and manage stakeholders in a project or business. A stakeholder is anyone who has an interest or concern in the project or...
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SFA Matrix

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The SFA matrix is a tool used in sales force automation (SFA) to evaluate and manage the performance of a sales team. SFA is a system that helps businesses automate and manage...
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What’s geographical pricing?

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Geographical pricing is a pricing strategy in which businesses charge different prices for their products or services based on the location of the customer. This can be useful for businesses that have...
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What’s dynamic pricing?

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Dynamic pricing, also known as variable pricing, is a pricing strategy in which businesses adjust the prices of their products or services based on real-time supply and demand. This allows businesses to...
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What’s psychographic segmentation?

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Psychographic segmentation is a way of dividing a market into smaller groups of customers based on their values, attitudes, lifestyles, and interests. This type of segmentation can provide insights into why customers...
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What’s market segmentation?

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Market segmentation is the process of dividing a market into smaller groups of customers with similar needs or characteristics. This allows businesses to create targeted marketing campaigns that are tailored to the...
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What’s a marketing flywheel?

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The marketing flywheel is a model that describes the process of attracting, engaging, and delighting customers. It is called a flywheel because it is a continuously spinning wheel that keeps momentum and...
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What’s a competitive analysis?

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Competitive analysis is a process of identifying and evaluating the strengths and weaknesses of your competitors in relation to your own business. This can help you understand the competitive landscape and develop...

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