The rapid use of the internet in today’s world is not a secret for anyone. Access to every piece of information is just a click away. From youngsters to grown-ups, everyone is aware of using the internet for all purposes, including entertainment, education, or shopping.
Hence, in this digitalized world, business owners also utilize this vast opportunity to promote their offerings and reach their target customers. Statista revealed that in January 2021, there were nearly 4.66 billion internet users around the globe.
Which is 59.5% of the world’s population. This makes it clear that the majority of the public can be reached easily through the internet. But the condition is to bring content that matches their interest and is engaging.
What Is Inbound Marketing?
Inbound marketing is a type of marketing strategy that builds brand awareness digitally among potential customers through content creation. Inbound marketing brings useful information about a business’s product or services for its customers online.
It focuses on increasing visibility and delivering organic results rather than traditional marketing. For example, imagine an annoying advertisement interrupting the middle of your favorite YouTube video versus finding your desired product at the first result while searching on Google.
Recommended Inbound Marketing Channels For Business Growth
The top 5 inbound marketing channels that can lead to business growth, if done appropriately, include:
Blogging & SEO
Internet and Google usage lie side by side. People are most likely to search on Google to get information about a product they are willing to purchase. Hence, to grow your business and reach your target customers, creating your own blog and working on its search engine optimization is one of the top inbound marketing channels for business growth.
Blogging doesn’t only involve promoting your products but searching the needs of your target audience and providing engaging and relevant content accordingly that attracts your customers and provides them the desired solution.
People are using and are widely active on Social Media platforms like Instagram, Facebook, or Twitter to connect with the world or make their purchase decisions.
Therefore, it has become the top marketing channel that businesses utilize to build their online presence by bringing useful content for their customers.
Research revealed that 98℅ people claimed that they prefer watching explainer videos to get knowledge about a product. In videos, you get the chance to directly connect with your audience and capture their attention instantly.
If your customers do not understand what you are offering, they are likely to move to another product instead of spending time understanding. Hence, videos are the best way to explain your offerings clearly, deeply, and directly.
Have you ever gone through any brand and been unable to analyze what they are actually offering? Exactly. If the brand is giving unclear ideas about their services, your purchase decision will become harder.
That’s how necessary it is to create a proper landing page. That includes a clear description of your offerings. An image or short video, FAQs section, testimonials, and a strong call to action should be included on the page.
To most people, listening is easier than reading. You are most likely to skim a few paragraphs while reading but unconsciously listen to a whole podcast if you find it engaging. Podcasts are also one of the top inbound marketing channels for business growth.
If businesses bring attention-grabbing and unique content specifically for their target audience, they can grow faster. This can also increase the chances of building regular and loyal listeners and ultimately lead to business growth.
The success of these top inbound marketing channels for business growth depends solely on how properly you utilize them. The competition in them is high hence to stand out. It is crucial to bring unique and interesting content according to the likes and interests of your customers.