A web based survey generally is a helpful method to join along with your clients whereas studying extra about their likes and pursuits.

They go manner past SurveyMonkey, with loads of platforms providing inventive, enjoyable and attention-grabbing ballot constructing providers. Use them to help in product improvement, measure buyer satisfaction, set up market traits or take a look at a marketing campaign.

Key survey options which will help your small business

Should you’re new to survey instruments, you might not know which options to look out for – however a few of these would possibly swing your choice.

Frequent options embody:

Query sorts
Choices to skip
Information export
Reporting and analytics
Computerized knowledge assortment
Surveys in several languages
App integration – Salesforce, Google Sheets, Google Docs, HubSpot, MailChimp
Electronic mail advertising
Branching/skip logic – the power to maneuver respondents to a special query or web page based mostly on their response to a sure query
Customisable firm branding

What to concentrate on

The one actual limitations to concentrate on are the options you can’t get within the free model. On some platforms there’s little distinction between the free and premium variations whereas others are stingy of their free providing.

We’ve included a number of the options within the paid-for variations to present you an concept of how beneficiant the free variations are and through which areas.


SurveyMonkey is the most popular online survey tool

That is the primary identify many affiliate with on-line surveys.

Nevertheless, they solely give customers the choice to ship surveys with as much as ten questions and examine as much as 100 responses per survey. That’s pitiful in comparison with different platforms, suggesting that they may be resting on their reputation fairly than providing a aggressive product.

There’s no alternative to trial one of many paid variations both, so that you’ll need to dive straight into cost if you wish to have a go. Beware: they auto-renew on their premium plans so it’s simple for the annual funds to sneak previous you.

On the constructive facet, it’s simple to make use of for novices or any person trying to do small-scale analysis and also you’ve obtained loads of on-line tutorials if you happen to get caught.

Extras in paid variations: Shared asset library, limitless surveys, limitless questions and limitless responses, multilingual surveys, settle for funds.

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Worth for paid variations

Particular person Benefit: 36€ a month (~£33)

Workforce Benefit: 30€ a month (~£28)

Enterprise: Bespoke

Google Kinds

Google Forms has limited functionality in its personal use, but it's free

Google Kinds is one other one you might be conversant in. It’s quite simple to make use of and you may observe up your analysis by analysing knowledge in Google Sheets.

The non-public model is free however the enterprise variations include a month-to-month value, so once more, it’s higher for small-scale analysis.

It’s spectacular for a free service although, with the power to insert photographs and YouTube movies mixed with the collaboration capabilities you see in Docs, Sheets and Slides.

Extras in paid (enterprise) variations: Limitless cloud storage, enterprise e mail by means of Gmail, shared calendars, knowledge loss prevention, quizzes.

Worth for paid variations

Fundamental: $6 per consumer per 30 days (~£5)

Enterprise: $12 per consumer per 30 days (~£10)

Enterprise: $25 per consumer per 30 days (~£20.50)

Toluna QuickSurveys

Even on the free model of Toluna QuickSurveys, you could have limitless surveys and questions with real-time reporting. Share your surveys with hyperlinks and embeds in addition to by means of social media.

Along with your personal clients, you could have entry to Toluna’s world group to spice up your market analysis efforts.

Extras in paid model: Superior filter logic, limitless e mail invitations, superior reporting and analytics, customized finish pages.

Worth for paid variations

Premium Function Plan: £60 per 30 days

Crowdsignal (previously PollDaddy)

Crowdsignal presents limitless polls and surveys that allows you to add quizzes, polls and pictures. You possibly can combine the platform with WordPress for an easy-to-navigate dashboard.

The corporate modified from PollDaddy to Crowdsignal in November 2018 so it’s nonetheless pretty new. When evaluating the value plans, one downside that we might see is that the free model has Crowdsignal branding which can battle with your personal branding, particularly if you happen to’re extra established. Ballot voting and report filtering are restricted too which might hinder your targets.

Compared to the premium variations, the free one doesn’t current a lot.

Extras in paid model: A number of consumer accounts, superior reporting, use your personal area identify.

Worth for paid variations

Professional: $17 a month (~£14)

Company: $75 a month (~£61.50)


SurveyPlanet is a good online survey platform for customisation

On first look, SurveyPlanet is a extra visible platform which is extra suited to a inventive firm or model. The free model provides you limitless surveys, questions and responses, plus the power to delete undesirable individuals, embed surveys and put them on social media.

It has a responsive structure for these anticipating a number of solutions through cell. What’s extra, surveys will be offered in over 20 languages together with English, Spanish, Chinese language and Arabic.

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You get lots within the free model so it is probably not price your whereas going for the Professional performance, particularly because it’s hefty on the value. It prices round £148 a 12 months for one consumer however every additional consumer shall be added at a reduced fee.

Extras in paid model: add photographs, export outcomes, customized themes, query branching, survey size estimate.

Worth for paid model

Professional: $20 a month (~£16.50)/$180 a 12 months (~£148)


SurveyNuts offers multiple questions types on its online surveys

SurveyNuts presents up image polls, open-ended questions and your respondents can add information to help extra qualitative analysis. A number of query sorts will be included in a single survey and naturally, you may create a quiz if you happen to choose.

Extras in paid model: Limitless questions, limitless responses, export, view particular person solutions.

Worth for paid variations

Fundamental: £17 a month

Professional: £25 a month

Plus: £39 a month


Typeform is a conversational online survey platform

Typeform is called the conversational survey creator, the place you may insert GIFs, photographs and video in addition to making a customisable welcome display. It additionally has Google Sheets and MailChimp in-built.

TrustPilot opinions are overwhelmingly constructive, with many commenting on the fantastic thing about the surveys. Be aware that it’s very costly for each paid variations so if  you need to go a step up, be sure to’re utilizing Typeform commonly.

Extras in paid model: File uploads, respondent notifications, logic bounce.

Worth for paid variations

Professional: £24 a month

Professional+: £46 a month

Zoho Survey

Zoho Survey is an online survey platform suitable for small businesses

You’ll have seen Zoho earlier than – in addition they supply CRM techniques. On its survey facet, you may embed your limitless questionnaires and combine the platform with Slack for simple communication amongst your staff. It’s obtained an interface that’s clear with out being plain and boring and you may add a quick-fire pattern query by e mail for a handy guide a rough return.

That mentioned, it’s considerably regarding that they don’t have social sharing talents on their free model because it’s supplied by lots of Zoho’s rivals.

Extras in paid variations: Share on social, real-time responses, multilingual surveys, Shopify integration, Zendesk integration.  

Worth for paid variations

Plus: £20 a month

Professional: £25 a month

Enterprise: £60 a month


Priding itself as an alternative choice to SurveyMonkey, the free model of SmartSurvey permits you to create limitless surveys (with restricted questions and responses) and two monitoring hyperlinks in addition to delivering your survey ends in actual time.

Regardless of its description, customers have criticised the platform for its lack of analytic capabilities so if you happen to’re doing detailed analysis, hold this in thoughts. It has been praised for its sturdy help staff and ease of use, although. SmartSurvey is extra for formal companies.

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Extras in paid variations: A number of consumer accounts, limitless questions and responses, customized themes and branding.

Worth for paid variations

Professional: £22.50 a month

Enterprise: £45 a month

Enterprise: Bespoke

Survey Anyplace

Survey Anyplace has a free survey editor

Survey Anyplace presents up limitless questionnaires and you may even collect responses offline, with the power to filter your reporting and knowledge in many alternative methods.

As you may see, the interface is somewhat naked, however the platform has a number of capabilities, together with quizzes.

Extras in paid variations: Scoring for questions and solutions, a number of languages, formulation, prolonged design with CSS. 

Worth for paid variations

Important: $25 a month (~£20.50)

Skilled: $42 a month (~£34.50)

Enterprise: Bespoke


Screenshots from the SurveyLegend platforms

SurveyLegend permits you to create three surveys with limitless questions and responses on its free providing.  Layouts are vibrant and visible which is ideal for growing a product or attending to know clients in a extra enjoyable and light-hearted manner. Dwell analytics allow you to see what’s coming in and determine early traits however sadly you may’t filter the outcomes for deeper insights.

Once more, they’re excellent if you happen to’re anticipating numerous cell responses as you should utilize mobile-friendly themes. Plus, you may pep them up with emojis if that’s in keeping with your branding.

You possibly can’t export knowledge until you go for a paid package deal although, which shall be a big sticking level for some companies.

Extras in paid variations: Limitless surveys, photos and responses, superior branching, knowledge filtering.

Worth for paid variations

Professional: $15 a month (~£12.50)

Enterprise: $25 a month (£20.50)

Legendary: $65 a month (~£53.50)

So, which of those free on-line survey platforms is the very best?

It will differ relying on what sort of enterprise you’re and what wants you could have. It’s clear already that there are some stronger than others, however let’s break it down by sort of enterprise.


PlanetSurvey are a serious contender as they supply a lot on their free model, protecting an excessive amount of your small business researching wants.

For sharing

Toluna QuickSurveys provides you the choice to share your limitless surveys nearly anyplace on its free model and every survey is mobile-optimised.

For customising

Typeform provides you the power so as to add GIFs, photographs and movies and make a customized welcome display.

For worldwide audiences

SurveyPlanet works for small companies reaching a worldwide market. It’s one of many solely free variations to supply multilingual surveys.

Learn extra

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