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SWOT is the abbreviation of strengths, weaknesses, opportunities and threats. It is the analytical framework that helps evaluate the competitive position and project the strategic policies of a company. SWOT analysis comprises of assessing inner and outer factors. Along with this, it also helps to understand the company’s ongoing and future growth possibilities. 

The motive of the said analysis was to provide proper guidance for any organization. But, now, it facilitates understanding the weakness and strengths of any company, initiative or organization based on reality, facts, and statistics. 

Keeping the analysis accurate enables the firm to avoid presumptions or grey areas instead of concentrating on real-world scenarios. According to the authors, companies should use it as a recommendation rather than as a prescription.

What are the benefits of conducting SWOT analysis?

Using SWOT analysis, a company can determine its strengths, weaknesses, opportunities and threats (SWOT) in terms of its overall performance, competition, risk and potential. In companies, analysis can help them choose strategies that are more likely to succeed and steer them away from those less likely to succeed. Strategies are derived based on these four factors:

  1. Strengths: 
  2. Weakness
  3. Opportunities
  4. Threats

Why should we conduct a SWOT analysis?

The SWOT analysis is frequently applied initially or as part of a strategic planning process. As a strong decision-making tool, the framework helps an organization identify previously unidentified chances for success and potential risks before they overwhelm the business.

You can use this technique to find an opportunity in an untapped market area. It can also help people plan their professional success by identifying a route that leverages their talents and warns them of dangers that can hinder progress.

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For each of these four categories, a SWOT matrix is often used to highlight the objects that seemed important in the analysis. In most cases, a SWOT matrix is a square split into four sectors (say quadrant), with each sector representing one of the parts. 

Specific strengths and weaknesses are identified and listed by decision-makers in the first quadrant, weaknesses in the next, then opportunities and threats in the last quadrant. There are a variety of SWOT analysis templates that can be used, but they are all based on the standard four-quadrant SWOT matrix.


Strengths and Weaknesses (SWOT) Analysis helps you discover your organization’s perspective Opportunities and Threats. It enables you to build on your strengths, solve your weaknesses, and reduce your risks. To determine your organization’s current situation, do a SWOT Analysis.

With a team of individuals from a wide variety of roles and levels in your business, begin by examining your strengths, weaknesses, opportunities, and threats. As a result, you’ll have a better idea of where you stand. 

Decide which aspects of your strategy are functioning and which aren’t so well. Make a list of what you want to accomplish and how you intend to get there. Be practical and diligent while doing your research. Pruning down and prioritizing your ideas can help you get the most out of your time and money.