The marketing flywheel is a model that describes the process of attracting, engaging, and delighting customers. It is called a flywheel because it is a continuously spinning wheel that keeps momentum and helps businesses maintain their growth.
The marketing flywheel consists of three stages: attract, engage, and delight. In the attract stage, businesses use various marketing tactics to attract potential customers to their brand. This can include creating engaging content, advertising, and offering promotions or discounts. The goal of this stage is to attract the right customers to the business and get them interested in the brand.
Once potential customers are attracted to the brand, the next step is to engage with them and turn them into paying customers. This can include offering personalized experiences, providing excellent customer service, and building relationships with customers. The goal of this stage is to create a connection with customers and convince them to choose the business over its competitors.
The final stage of the marketing flywheel is to delight customers. This means going above and beyond to exceed their expectations and create a positive experience that will make them want to continue doing business with the brand. This can include offering exceptional products or services, providing exceptional customer service, and offering personalized experiences. The goal of this stage is to create loyal customers who will continue to do business with the brand and even recommend it to others.
Overall, the marketing flywheel is a continuous process that helps businesses attract, engage, and delight customers to maintain their growth and success. By focusing on each stage of the flywheel, businesses can create a holistic marketing strategy that will help them retain and grow their customer base.