BENGALURU | KOLKATA: Six in 10 Indian executives are chubby, reveals the Company India Health Report 2019 by well being and health platform HealthifyMe, shared completely with ET.
Prime Minister Narendra Modi’s ‘Match India motion’, rolled out final week, has due to this fact come at an opportune time as company India is fighting bodily health and way of life ailments.
Firms are responding to the problem by making bodily health a precedence like by no means earlier than & more and more taking the app route to assist staff deal with these issues.
Organisations resembling Cognizant, Godrej, Accenture, Infosys and American Categorical are both launching their very own cell purposes or tying up with exterior suppliers to higher interact with staff on health in addition to measure the outcomes.
“Lengthy working hours, irregular meals, consumption of junk meals, and lowered bodily exercise have made India Inc staff unhealthy and vulnerable to ailments associated to cardiovascular issues, most cancers, excessive ldl cholesterol, strokes, and so forth,” mentioned Dr Sandeep Budhiraja, group medical director at Max Healthcare.
Well being apps not solely be a magnet for the predominantly youthful workforce but additionally present particular information for actionable insights, he mentioned. The Company India Health Report 2019, compiled after reviewing the weight loss program and exercise ranges of practically 60,000 working professionals in additional than 20 corporations over a interval of 12 months, reveals that 63% executives have been chubby, with a physique mass index (BMI) higher than 23. BMI measures physique fats amongst adults primarily based on top and weight.
HealthifyMe has partnered with greater than 75 corporations in India, together with Infosys, Nestle, HSBC, Asian Paints and P&G, mentioned CEO Tushar Vashisht. The app contains Ria, an AI nutritionist, and greater than half the app’s customers ship messages to Ria about what to eat, the way to work out and the way to smoke much less.
Accenture has launched the Zoojoobe app, supplied by exterior supplier RoundGlass, as a part of its ‘Really Human’ programme, to assist staff create higher micro habits in direction of a more healthy way of life. Inside a yr, the variety of customers has greater than doubled.
“The app nudges staff in direction of doing issues as primary as consuming extra water and staying extra energetic to forming higher habits in direction of wholesome consuming and fitter dwelling. There are greater than 350 habits that staff can select from,” mentioned Rohit Thakur, lead of human sources, Accenture in India.
The corporate’s staff are additionally competing with one another to depend every day steps taken and forming teams on related pursuits resembling operating and biking.
Until date, greater than 18,780 well being challenges have been taken up by the workers.
American Categorical India has partnered with digital medication platform Physician Insta to offer round-theclock healthcare session providers to staff and dependents. Over the previous six months, energetic downloads of the app have elevated greater than 20% and the variety of customers has elevated 30-40% year-on-year, mentioned Kabir Jhulka, chief human sources officer, American Categorical India.
At Godrej, staff can monitor every day bodily actions and groups can collectively obtain their health objectives by the Feet2Fit app.
“The present traits of individuals subscribing to health-on-the-go apps and utilizing their smartphones to trace steps, report operating mileage and monitor their calorie consumption, inspired us to roll out a health app. It additionally made it simpler for group members to hitch actions on the app from throughout geographies,” mentioned Sumit Mitra, head of group HR and company providers, Godrej Industries Restricted and Affiliate Firms.
HealthifyMe additionally has an ongoing partnership with Cognizant for Cognizant Well being Problem, a gamified digital programme that focuses on bodily actions resembling variety of steps, hydration and dietary habits.
Greater than 40,000 staff participated in one of many latest 12-week programmes, recording about two billion steps taken, 184 million energy burned and a complete weight lack of 9,840 kg, mentioned Satish Jeyaraman, vice chairman of human sources at Cognizant.