Missed Independence Day gross sales of Flipkart and Amazon? Don’t fret; you’d get good offers on most merchandise, significantly within the style and way of life section, even on non-sale days.

Actually, the common quantum of on merchandise bought on-line throughout non-sale interval, at 53%, was barely greater than the common 51% throughout on-line sale occasions within the first six months of this calendar 12 months, in keeping with a examine on on-line buying sample by omnichannel enabler firm Ace Turtle.

“Now we have discovered even on non-sales days a lot of the prospects are shopping for discounted merchandise solely,” stated Nitin Chhabra, CEO at Ace Turtle.

The survey — which lined round a million merchandise throughout attire, footwear and equipment bought on varied ecommerce platforms together with Flipkart, Amazon and Myntra in additional than 20,000 publish codes throughout January to June — discovered that on-line retailers provided 50% common reductions on style and way of life merchandise even in non-sale occasions.

The report, ‘How India Retailers On-line’ stated shoppers in non-metro cities bought nearly 76% of the general a million style and way of life objects throughout January to June.


Purchases by non-metro shoppers jumped 45% within the 19 days of mega on-line discounting days in comparison with the remaining 162 non-discount days, whereas in metro cities the rise in common every day gross sales was 40% throughout sale occasions, it stated.

Footwear had been hottest objects with 48% non-metro customers and 49% of metro customers shopping for footwear throughout the mega sale days, the survey stated.

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Bengaluru-based Ace Turtle handles end-to-end ecommerce operations for varied manufacturers, and gives technological assist to about three dozen Indian and international manufacturers together with Puma, Diesel, Jack & Jones, Bata, Arrow, Fossil, Fila, Michael Kors, and Emporio Armani.