Marketing automation has provided ease in business growth. It is super helpful in the completion of repetitive tasks that are not only too much of a burden when done manually by the marker but often the business owners might even forget performing them at all. It is good news for all the marketers that the Marketing automation industry is growing with the passage of every day.
According to a report, more than 51% of companies are already enjoying the benefits of marketing automation. Due to the pandemic, the demand for automation increased considerably. It gives the chance to engage with users easily.
The following points show that marketing automation will never lose its value in the future, and it will only be a dominant strategy:
Marketing Automation will grow
All the previous reports have shown only growth of automation in the last few years. Whether it is a small-scale business or a large scale, at least one type of automation software is being applied in the strategy. Moreover, the count of marketing automation vendors has also grown by 27% in 2018. This clearly shows how much automation is in demand.
The increase in demand and growth shows that business owners will spend more on automation software. This spending will reach $25.1 billion annually by 2023.
Personalization will stay in demand
Even today you can feel the lack of personalization during communications with most of the brands. However, if you notice the number of consumers supporting it, you will be surprised. In the coming years, it feels that the business growth will have context as a driving force behind it.
Day by day the demands of consumers for personalization are increasing. They want the brands to know their likes, dislikes, and preferences. So that the brands will come up with recommendations that are worth spending the time on.
If you combine the users’ on-site behaviors, previous purchase history, etc, you may be able to make customers’ accurate profiles. To achieve predictive recommendations and hyper-personalization, a marketer must understand the user preferences and other habits such as buying habits.
The actual challenge lies in executing highly personalized campaigns for a massive user base.
AI & Machine Learning
Many marketing owners are already using recommendation engines with AI and machine learning for the creation of personalized experiences for their consumers. Machine learning is not only useful for the creation of hyper-personalization but also in content creation and engagement efficiency.
If a user’s behavioral data is consumed by the Machine Learning system, it can come in handy for future campaigns.
Chatbots aren’t going to get old
Chatbots play an important role when it comes to customer engagement and customer service. Chances are that in the future chatbots will become even smarter. Many people prefer a response through chatbots rather than no response at all. According to a study, about 54% of consumers chose engagement with the brand using chatbots and not an app.
Messaging platforms must have chatbots. According to research, around 60% of users love chatbot rings and they even engage with the message.
The marketing automation tools are loved by marketers and this system is not going down in the future as many people are recognizing its potential and amazing benefits. It increases the ease in the lives of marketers when they need to focus on more important tasks.