The business model is the heart of the business plan and describes how the company plans to make money. It includes a description of the products and services offered, the target market, the company’s competitive advantages, the sales and marketing strategy, and the business’s operational plan.
Business scaling is the process of growing a business by expanding its reach, increasing its sales, or both. Scaling can be done organically, through word-of-mouth and other forms of marketing, or inorganically, through mergers, acquisitions, and other forms of investment.
Business validation is the process of verifying that a business idea is sound and that there is a market for the product or service. validation can be done through market research, surveys, interviews, and focus groups.
A distribution channel is a medium through which a company sells its products or services. Channels can be direct, such as through a company website, or indirect, such as through a retailer.
A competitive advantage is something that a company has or does that gives it an edge over its competitors. Competitive advantages can be based on factors such as price, quality, selection, or customer service.
A competitive analysis is a study of the strengths and weaknesses of a company’s competitors. The analysis can be used to develop strategies to improve the company’s competitive position. competitive landscape The competitive landscape is the collection of companies that compete in a given market. The landscape can be divided into direct and indirect competitors.
A complementary product is a product that is often purchased along with the main product. Complementary products can be used to increase sales of the main product.
Contract manufacturing is the process of having a company manufacture products for another company. Contract manufacturing can be used to reduce costs or to improve quality.
Cost of goods sold (COGS)
The cost of goods sold (COGS) is the direct costs associated with the production of a good or service. COGS includes the cost of materials and labor.
A customer is an individual or organization that buys goods or services from a company. Customers can be either end users or intermediate users.
Customer acquisition is the process of attracting and converting prospects into customers. Acquisition can be done through marketing and sales efforts.
Customer churn is the rate at which customers stop doing business with a company. Churn can be caused by a variety of factors, such as poor customer service or a change in the customer’s needs.
Customer lifetime value (CLV)
Customer lifetime value (CLV) is the total value a customer will bring to a company over the course of their relationship. CLV can be used to assess the profitability of customer acquisition efforts.
A customer segment is a group of customers with similar needs or characteristics. Segments can be used to target marketing and sales efforts.
Customer service is the process of providing assistance to customers before, during, and after the purchase of a product or service. Service can be provided through a variety of channels, such as phone, email, or in person.
Direct mail is a type of marketing that involves sending marketing materials to potential customers through the mail. Direct mail can be used to generate leads or to promote a product or service.
Direct marketing is a type of marketing that involves sending marketing materials directly to potential customers. Direct marketing can be used to generate leads or to promote a product or service.
Distribution is the process of making a product or service available to customers. Distribution can be done through a variety of channels, such as retailers, wholesalers, or direct sales.
A distribution channel is a medium through which a product or service is made available to customers. Channels can be direct, such as through a company website, or indirect, such as through a retailer.
Ecommerce is the process of buying and selling goods and services online. Ecommerce can be done through a variety of channels, such as websites, mobile apps, and social media.
Email marketing is a type of marketing that involves sending marketing messages to potential customers via email. Email marketing can be used to generate leads or to promote a product or service.
An end user is a customer who uses