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Are you struggling to find the best social media platform for your online business? Don’t know whether to choose Instagram and Facebook or LinkedIn or Twitter? Don’t worry; we are here to solve the mystery of finding the best social media platforms for you.

We understand that choosing the right and best social media platform is necessary to brand your business correctly and reach your target audience. Read our lists of the five best social media platforms to skyrocket your business.


Instagram is one of the best social media platforms where you will find influencers, bloggers, small business owners, and almost everyone in the world. This platform is home to the young generation, so it is the best social media platform for businesses targeting them. 

Moreover, companies that focus on lifestyle, product-based business, fashion, or digital tech thrive on this platform. With beautiful photography skills, stunning views, unique style, you can hook your audience with your proposals and stand out in the competition.


Facebook is one of the most popular social media platforms where you will find a significant number of the target audience. However, the primary audience is above 30 years of age. Within a few minutes, you can create your Facebook page and make your customer-based community. 

Here you can share engaging and visually appealing photos, videos, querries, contests, news, and other short posts to attract your audience. You can also share texts and written texts, but graphics helps in bringing more audience. Facebook groups are also vital in building your audience. Here you may not advertise but keep connected to your audience.

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The second most searched engine after Google, YouTube is the best social media platform to reach the largest audience with its videos. The videos can be from tutorials, reviews, instructional guides, or interviews. The vast audience includes adults from 15 to 35 years of age, 

YouTube features both short and long video content providing education and entertainment. Therefore, it all works here whether you want to target your audience by teaching them any tutorial and advertising your product by giving them product reviews.

Moreover, you can partner with influencers and YouTubers to advertise your products.


Twitter is the best social media platform to increase your brand awareness. With concise, crispy, and exciting tweets, you can easily reach your audience. It is the home to adults ranging between 30 to 60 years old, males and females, interested in particularly B2B and marketing

You can post breaking news, crispy bite-size content, engaging pictures and videos, or directly communicate to your users about any discussion or opinions. If you have a business related to entertainment, sports, politics, tech, or marketing, you can do wonders by tweeting right at the right time.


Have a business in lifestyle, fashion, cooking, home décor, and DIY, join the best social media platform with the most influential women audience. Pinterest is the best place where you can find bookmarks of your saved ideas and inspirations related to almost everything you can find on the internet. 

To build up your audience, share different pins on visual content (vertical format) so that your users can see what you are posting about. Use the right strategy like posting evergreen content, quotes, numbers, lists, and incorporate keywords in your title and image searches. 

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In a Nutshell

Taking everything into account, we can safely say that these are the best social media platforms. They provide you with the chance to reach millions of users coming online daily to find products or services you might be offering. So why take a chance to choose these best social media platforms to reach your target audience.