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Content marketing cannot be a success if you’re unaware of SEO. You might have noticed that most people don’t bother to go on the second google page while searching. According to experts, 75% of people do not click on page 2 on google.

If you don’t want the efforts to go to waste, you need to keep a thorough check on your website’s traffic, ranking, and everything related to it. The good news is; there are software tools to make your job much easier.

However, not all SEO tools are all in one. The all-in-one tool has the following five key features;

  1. Keyword research
  2. Tracking rank
  3. Position tracking
  4. Backlink analysis
  5. SEO technical audit

If you are looking for the best all-purpose tools; then the list is as follows;


Best For: If keyword competition research, keyword analysis, and site audit are your topmost priority.

This tool is usually called an all-purpose or all-in-one tool.  Nevertheless, it is known for having the best competitive intelligence and keyword research capabilities. SEMrush’s Magic Keyword tool works wonderfully when it comes to focusing on the keyword research for the websites.

Among the several amazing functions, one more the best thing about this tool is that the SEMrush toolkit includes an audit tool which is currently the most advanced tool available in the market.


Best For: If you are looking for backlink analysis.

The second best on our list is Arefs, Ahrefs is the best when it comes to backlink analysis. It is a complete marketing toolkit. Most people refer to Ahrefs because of the index size.

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Ahrefs rank tracker is believed to be the best, and it is one of the most frequently used tools in the United States of America. Moreover, while using Ahrefs, you don’t have to worry about the scheduled reports as you will find them in your inbox. 


Best For: Optimizing the client’s conversion rates.

There are many benefits to using this SEO tool, however, there is one major problem. The concern is the cost, which is around $560 per month. This much fee might not be good for a business that has started new.


Best For: When you don’t have that much budget, but you would like to have a good SEO tool.

Although the standard pricing is $100 per month, Serpstat’s monthly cost is only $69. Apart from having keyword research, technical audits, competitive analysis, backlink analysis, you can also generate data using this tool. Though you won’t find it as perfect as Ahrefs, SEMrush, when it comes to generating the data, it is still a reliable tool.

You can eliminate all the critical errors from the website by using Serpstat. Moreover, if you are stuck and don’t know what to do, you can go to the “search questions” section. 


Every SEO tool is different from the others. Apart from the above-mentioned tools, there are several other tools as well. However, each one has different features. Before you jump right into which tool is best for your website, you need to go through the details of your site, the budget, and what kind of audience will be your target. Moreover, yo7 should also look into every SEO tool and know about them before deciding which one suits you better.