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Inbound marketing revolves around creating valuable content for your customers. It involves researching your target audience, analyzing your budget, and planning the content you will create and implement.

These are the days where smart work matters instead of hard work. Hence, all of this cannot be done independently and may require assistance. 

For example: analyzing the daily searches of your audience through keyword research may require the use of specific tools. Here is where marketing tools come in handy. In this article, we will be discussing the best inbound marketing tools for business growth.

With over 7.753 billion population worldwide, finding and researching your target customers is a challenging task. 

Hence, to help you out in finding more specific and in-depth results, there are various marketing tools available, out of which the best inbound marketing tools are listed below:

  1. SEMrush
  2. Xtensio
  3. Unbounce
  4. Hubspot
  5. Quora


While running any business, you must know about both; your competitors and what your customers are searching for. This is particularly useful in finding the offerings and shortcomings of your competitors, along with the needs of your audience. SEMrush is an SEO tool that helps in keyword research, market research, and competitor analysis.


Businesses can’t survive without communication and require appropriate channels to communicate effectively with each other and deliver messages. Xtensio is a communication platform for businesses that brings opportunities to share, create, and manage content, presentation, documents, and modules among team members. It allows businesses to create personas, one-pager, and even more.

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Unbounce offers landing page templates, so you won’t have to create it on your own from scratch or hire a developer. It has a 14 day free trial period along with four pricing plans. Unbounce features a speedy loading page and includes widgets, IP filters, and editing options.


Hubspot is one of the inbound marketing software platforms that works great for small to mid-sized businesses. It is used for increasing website traffic and converting visitors into leads. It contains various marketing tools, including a content strategy tool that helps to identify keywords and research topics or subtopics. This ultimately helps to increase your content presence and generate organic traffic.


Quora is a large platform that can work for small, medium, or large businesses. It is one of the top-ranking sites on Google where answers to various questions are available. It can be related to a product, service, brand, or anything else. People post their queries and receive responses from users. Most importantly, it is free of cost and requires no investment from your business.

By utilizing quora, you can post the most asked questions or confusions about your offerings that customers have and answer them, post reviews about your brand, and attract customers by promotion.


Online marketing is undoubtedly a challenging task, with numerous competitors in front of you. Hence, taking help from different marketing platforms according to the needs remains a necessity for all businesses. These tools can make it easier to accomplish your goals and reach your target customers.