KOLKATA: This can be a traditional case of ‘should you can’t beat them, be part of them’.

Bowing right down to the Chinese language handset manufacturers which has nearly wiped away the home cell phone business, the second largest dwelling grown maker Intex Applied sciences is now planning to contract manufacture for the Chinese language to make a turnaround.

Intex promoter and director Keshav Bansal stated within the mild of tariff battle between the US and China, few Chinese language firms are in last talks with Intex for manufacturing and export of merchandise to USA from India. This, he expects, will probably be one of many key technique to revive the corporate. Intex has been badly hit by Chinese language brigade of Xiaomi, Oppo, Vivo, Intel and Realme.

In 2018-19, Intex Applied sciences has turn into a 3rd of what it was in FY17 as per its newest filings with Registrar of Firms sourced from Veratech Intelligence. Income from operations plunged by 52% to Rs 1,387.three crore in FY19 as in comparison with the earlier fiscal.

Intex gross sales has been declining year-on-year after touching a peak of Rs 6,233 crore in FY16 because of the entry of Chinese language manufacturers. The corporate, which was worthwhile all this whereas, additionally plunged into losses final fiscal posting web lack of Rs 281.three crore as in comparison with a web revenue of Rs 13.eight crore in 2017-18.


The senior government of one other erstwhile main Indian model, who requested anonymity, stated the corporate can also be working with a Chinese language contract producer. He stated Chinese language firms are solely taking a look at partnership with Indian companies who’ve their very own manufacturing plant to utilise it.

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“It’s troublesome to match China in scale and pace. We can’t compete with the Chinese language in the price of assembling which matches to a low of Rs 30-35 per unit for function telephones and Rs 100-Rs 250 per unit for smartphones with out SMT assembling,” he stated.

Veratech’s founder Mohit Yadav stated one-third of Intex’s turnover comes from cellphones the place it’s dealing with stiff competitors from Chinese language manufacturers. “This has led to a pointy decline within the firm’s income and web revenue. Firm’s USP is worth for cash the place Chinese language have an higher hand, and it’ll want a very new technique to revitalize development,” he stated.

Bansal stated the entry of Jio, Chinese language gamers and predatory pricing by ecommerce gamers have triggered this decline of revenues of all Indian handset firms. He stated Intex has deliberate new merchandise for launch in 2020 equivalent to these with synthetic intelligence, sensible dwelling and workplace options, safety surveillance merchandise, private care, sensible watches and health bands.

As per market trackers, Indian handset manufacturers share within the smartphone market has come right down to lower than three% in July to September as in comparison with eight% similar interval final 12 months with 5 manufacturers – Xiaomi, Samsung, Vivo, Realme and Oppo – collectively controlling over 87% of the market.

The Indian manufacturers have lower than 1% share in smartphones, whereas in function telephones Lava and Karbonn have managed to remain within the league of high 5.