The AIDA model is a framework for understanding and managing the customer journey, from initial awareness of a product or service, through to the decision to purchase. The acronym AIDA stands for Attention, Interest, Desire, and Action, and it represents the four stages that a customer typically goes through when making a purchase decision.
- Attention: The first stage in the AIDA model is attention, in which the customer becomes aware of the product or service. This can happen through advertising, word of mouth, or other marketing activities.
- Interest: In the interest stage, the customer begins to learn more about the product or service, and starts to consider whether it is something they might want to purchase.
- Desire: In the desire stage, the customer develops a strong desire for the product or service, and starts to imagine what it would be like to own or use it.
- Action: The final stage in the AIDA model is action, in which the customer makes the decision to purchase the product or service. This can happen online, in a store, or over the phone, depending on the specific product or service.